Steak n Shake Keeps Stacking Bitcoin!

Steak n Shake expanded its Bitcoin strategy with another $5 million in BTC exposure.

Danielle du Toit
January 28, 2026

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Steak n Shake expanded its Bitcoin strategy with another $5 million in notional BTC exposure.

Steak n Shake added another $5 million in notional Bitcoin exposure as part of its push to integrate BTC into its corporate treasury strategy.
All Bitcoin-related sales are funneled directly into the company’s Strategic Bitcoin Reserve, which is funded through customer payments, operational efficiencies, and BTC-focused financial initiatives.
The move adds even more momentum to Steak n Shake’s transformation into one of the most Bitcoin-integrated restaurant brands in the US.

NFT marketplace Rodeo will shut down after struggling to achieve sustainable scale.

Rodeo announced it will shut down after failing to reach the scale required for long-term sustainability, becoming the second NFT platform this week to close.
Rodeo was a social-first NFT collecting app focused on rewarding creator participation and engagement rather than pure trading.
CEO and co-founder Kayvon Tehranian said the product resonated with a dedicated community but ultimately fell short of becoming a viable long-term platform due to insufficient growth.

Base creator Jesse Pollak rejected calls for token price support, and warned that market manipulation would undermine competition.

Concerns over token favoritism resurfaced on Base after creator Jesse Pollak rejected calls for behind-the-scenes price support to boost select tokens.
Pollak stated that the Base core team will not deploy capital to influence token prices, arguing that such actions would distort competition, disadvantage other projects, and erode trust in the ecosystem.
He also warned that coordinated price support could cross legal boundaries due to Base’s ties to a regulated US public company.

The MELANIA token climbed 13% after a White House screening of the Melania Trump documentary.

The MELANIA cryptocurrency rose 13% over the past week to around $0.1645, thanks to renewed attention tied to a private White House screening of the documentary focused on Melania Trump.
The Brett Ratner-directed film, which features behind-the-scenes footage from the period leading up to Donald Trump’s second inauguration, is scheduled for global release on Jan. 30.
Derivatives data shows rising trader interest, with Coinglass reporting a 17% jump in MELANIA open interest in the past 24 hours.

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